Press

Circle — press & media kit

Everything you need to write about Circle: our mission, current community numbers, downloadable brand assets and a direct line to the founder.

Our mission

Moving country with a baby is lonely. Parental leave in a new city can mean months without a single adult conversation in your own language. Circle exists so no mother has to do that alone — we help moms find each other by kid age, shared languages and neighbourhood, and then make it easy to actually meet: a playdate in the park, fika on a Tuesday, a stroller passed on to the next family, a support circle for the parts of motherhood nobody posts about.

Circle by the numbers

Live figures from the Circle community, updated automatically.

18

Moms with a profile

0

Cities & neighbourhoods

16

Mom-to-mom connections

2

Meetups created

Fast facts

Founded
2026, Stockholm, Sweden
What it is
An app for finding mom friends, playdates, fika, baby gear and support circles
Who it's for
Expat and local mothers — started in Sweden, now open worldwide
How matching works
Kid ages, shared languages, neighbourhood and interests
Price
Free to join
Platforms
Web app (installable on iPhone and Android), iOS app in preparation
Website
yourfriendsatcircle.com

Boilerplate

Copy and paste — approved for publication.

Circle is a mobile-first app that helps mothers find real mom friends nearby. Built in Stockholm for expat and local moms in Sweden — and now open worldwide — Circle matches moms by their children's ages, the languages they speak and their neighbourhood, then gives them somewhere to go together: playdates, fika meetups, baby gear swaps and peer support circles for topics like NICU stays and birth trauma. Circle is free to join at yourfriendsatcircle.com.

Press kit downloads

Circle logoCircle logo (PNG, transparent)For articles, listings and event pagesBrand banner (PNG, wide)Header image for features and newsletters

App screenshots & founder photo

High-resolution screens of Discover, Events, Gear and Support Circles, plus a founder portrait and short bio, are available on request — usually within a day.

Usage: please don't recolour, stretch or place the logo on busy photography. Circle member profiles and chats are private — the screenshots we supply show example profiles only.

Media contact

Interviews, quotes, data requests and review access — we reply to journalists first.

press@yourfriendsatcircle.com

Also on LinkedIn and Instagram.

Writing about mom communities in Sweden? Read our Stockholm guide or request an invite to see the app yourself.